Keyword Research Used to Be an SEO Job. Not Any More.
There is a complaint I have heard from more than one executive, in almost the same words every time. We are paying for SEO. Traffic is up. None of it…
Search and AI Visibility
Being found, by people and by models. Intent research, information architecture, internal linking, and what changes when the answer is generated rather than listed.
4 articles
The Silo Still Works. The Anchor Text Does Not.
In June 2025 I started rebuilding the internal link structure of a B2B services site. Organic traffic that month was 4,774. The most recent month in the same report shows…
I Called It Prompt Optimization. The Prompt Is Gone.
One link in this article is an affiliate link. If you subscribe to SEMrush through it, I earn a commission at no extra cost to you. I only link to…
Fix the Content First. Redesign Last.
Between July and August 2026 I roughly doubled the traffic on two websites I own and operate. One is Diets Meal Plan, which went from 10,274 sessions to 16,928, with…