The First AI Project Most Companies Skip
Three Versions of Every Workflow Inside every company, three versions of reality exist at the same time. There is how leadership thinks people work. There is … Read more
AI in Practice
What AI changes inside a marketing organization, judged by work that shipped. Operating models, the first projects worth doing, and the ones that look impressive and produce nothing.
I Said Prompt Engineer. I Meant Domain Expert.
Updated August 2026. Originally published June 2024. In 2024 I wrote that one prompt engineer with marketing coordinator experience could absorb five marketing roles: market research, … Read more
How I Moved a Marketing Team onto AI, and What Changed in Two Years
Updated August 2026. Originally published July 2024. I asked one of our SDRs to write down every step of his daily workflow. The first version was … Read more
AI Content and E-E-A-T: What Actually Has to Come From You
Updated August 2026. Originally published June 2024. Three articles on this site make the argument better than I can. How to Develop a Go to Market … Read more